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    <loc>https://www.chrispanlilio.com/toughmudder</loc>
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      <image:title>Tough Mudder</image:title>
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    <lastmod>2026-10-26</lastmod>
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      <image:title>Work - Sernivo</image:title>
      <image:caption>Sernivo Website 2.0 · Digital Campaign Evolution · Art Direction Evolved the digital campaign through motorsports-inspired art direction, translating the brand’s message of speed, precision, and protection into a distinctive website experience.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Celgene Oncology Brand Launch · HCP Communications · Patient Awareness Developed audience-specific creative across healthcare professional materials and an unbranded patient awareness campaign, supporting a cohesive oncology brand launch.</image:caption>
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      <image:caption>Amzeeq Brand Development · Visual Identity · Audience Engagement Established a distinctive visual direction designed to connect with a younger audience and build brand recognition through relatable, audience-focused creative.</image:caption>
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      <image:caption>Bevyxxa VTE Brand Launch · HCP Visual Aid · Launch Video Created a cohesive creative experience across sales materials and launch video, translating brand messaging into visual communication for healthcare professionals.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Cordran Tape HCP Promotion · Visual Aid · Journal Advertising Developed art direction and visual concepts for pharmaceutical promotional materials, balancing clear clinical communication with a cohesive brand presentation.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Verizon Brand Refresh · Visual Storytelling · Art Direction Reimagined the visual language to make small business storytelling more human, relatable, and consistent across the campaign.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Teva Women's Health Brand Stewardship · Social Content · Campaign Development Supported ongoing brand development through consistent visual execution, digital content, and campaign materials across multiple touchpoints.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Tough Mudder Integrated Marketing · Event Graphics · Digital &amp; Social Developed creative across email, digital advertising, animated social content, event signage, and merchandise, adapting assets across channels and markets.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Killdit. Brand Creation · Entrepreneurial Design · Lifestyle Apparel Founded a motivational lifestyle brand, developing its identity and product concept from an initial wristband launch through a successful Kickstarter campaign and apparel expansion.</image:caption>
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    <lastmod>2017-03-20</lastmod>
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    <lastmod>2026-10-26</lastmod>
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      <image:title>Verizon Business</image:title>
      <image:caption>Verizon Small Business Digital Ready Original Branding Creative Approach Developed the creative concept and final execution for a Black History Month email campaign, translating the campaign message into engaging, audience-focused visual storytelling. Creative Leadership Led art direction, collaborated with cross-functional teams, and presented creative concepts and rationale to clients. Audience &amp; Impact Engaged an audience of 100,000 subscribers through targeted email communications.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58cb507c1b631be4746f8d70/418d1537-2392-414b-a5be-454fba3c9dfd/720-Email-Week-3.png</image:loc>
      <image:title>Verizon Business - Make it stand out</image:title>
      <image:caption>Verizon Small Business Digital Ready Brand Refresh Creative Approach Refreshed the visual language of Verizon Small Business Digital Ready to bring a more human, relatable perspective to small business storytelling. Evolved key visual elements to better reflect the people, passion, and real experiences behind small businesses. Creative Leadership Led art direction, collaborated with cross-functional teams, and presented creative concepts and rationale to clients. Audience &amp; Impact Developed a more engaging visual experience designed to strengthen connections with subscribers and encourage audience engagement.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58cb507c1b631be4746f8d70/9f657702-fc1e-43ae-b134-e3e594cc6c51/Vis-BASE-July-Inner-Circle-EM-T1-T2---FC-13.png</image:loc>
      <image:title>Verizon Business</image:title>
      <image:caption>Visible Inner Circle Email Campaign Creative Approach Developed creative concepts for Visible’s Inner Circle promotion, translating the offer into compelling visual storytelling designed to capture attention and communicate value clearly. Creative Leadership Led art direction, collaborated with cross-functional teams, and presented creative concepts and rationale to clients. Audience &amp; Impact Created targeted promotional messaging designed to strengthen subscriber engagement and encourage interaction with the offer.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58cb507c1b631be4746f8d70/92233314-760a-4c31-bb80-5563a7162b94/Email.png</image:loc>
      <image:title>Verizon Business</image:title>
      <image:caption>Verizon Business New Branding Refresh Creative Approach Explored creative directions for the Verizon Business brand refresh, developing a contemporary visual language that strengthened brand consistency while reflecting the evolving identity of the business. Creative Leadership Led art direction, collaborated with cross-functional teams, and presented creative concepts and rationale to clients. Audience &amp; Impact Created cohesive brand experiences designed to strengthen brand relevance, reinforce recognition, and deepen audience engagement.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58cb507c1b631be4746f8d70/50d351a4-c214-4188-b470-a16c8d90ec25/ICONIC_Desktop.jpg</image:loc>
      <image:title>Verizon Business - Make it stand out</image:title>
      <image:caption>Apple iPhone 16 Pro Launch Email Creative Approach Developed high-impact promotional email creative to support the iPhone 16 Pro launch, translating key product messaging into a compelling visual experience designed to drive awareness and consumer engagement. Creative Leadership Collaborated with a dedicated creative team and cross-functional partners to develop and deliver launch-ready email assets under compressed timelines. Contributed to rapid-turnaround creative execution to meet critical launch deadlines. Audience &amp; Impact Supported a major annual product launch targeting a broad consumer audience through timely, high-impact promotional communications.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58cb507c1b631be4746f8d70/46e69591-b750-4aa6-8e64-53d715319ef7/1-EM---SU-720.png</image:loc>
      <image:title>Verizon Business</image:title>
      <image:caption>Apple iPhone 17 Pro Launch Email Creative Approach Supported the iPhone 17 Pro launch with promotional email creative designed to showcase the product and build excitement around its release. Focused on creating a polished, visually compelling experience aligned with Apple’s brand and launch messaging. Creative Leadership Partnered with creative and cross-functional teams to execute campaign assets within a fast-paced launch schedule. Helped maintain visual consistency and creative quality while adapting to evolving priorities and tight production deadlines. Audience &amp; Impact Delivered launch-focused email communications for a broad consumer audience, supporting product awareness and interest during a major release.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58cb507c1b631be4746f8d70/381532fb-a8c7-41a1-b152-acb634cb68f1/B1102-000942-08_LTE_Use_Cases_20250603-11.png</image:loc>
      <image:title>Verizon Business - Make it stand out</image:title>
      <image:caption>Verizon Business LTE Use Case Campaign (New Branding Refresh) Creative Approach Reimagined the visual direction for Verizon Small Business Digital Ready, shifting the focus toward authentic, people-centered storytelling that celebrates the individuals behind small businesses. Refined key visual elements to create a more relatable and cohesive brand experience. Creative Leadership Led art direction, partnered with cross-functional teams, and presented creative concepts and rationale to clients. Audience &amp; Impact Developed a more human-centered visual experience designed to build stronger connections with subscribers and encourage engagement.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58cb507c1b631be4746f8d70/a21a3010-0aea-4a4e-81fc-b8413d570c06/B1102-000944-04-SBDR--FIFA-World-Cup-Virtual_20280930-4.png</image:loc>
      <image:title>Verizon Business</image:title>
      <image:caption>Small Business Digital Ready / FIFA World Cup Pop-Up Events (Animated Storyboard) Creative Approach Explored creative concepts for experiential brand activations designed to connect Verizon Small Business Digital Ready with small business owners. Developed visual storytelling to bring the brand experience to life and create meaningful opportunities for audience interaction. Creative Leadership Led art direction, collaborated with cross-functional teams, and presented creative concepts and rationale to clients. Audience &amp; Impact Focused on engaging small business owners through immersive brand experiences that foster connection, build awareness, and strengthen brand affinity.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58cb507c1b631be4746f8d70/18da986c-d58f-4b1f-bf51-818da07cd6c5/ReliabilityAnimation.png</image:loc>
      <image:title>Verizon Business - Make it stand out</image:title>
      <image:caption>Verizon Business 5G Business Internet Plan (Animated Storyboard) Creative Approach Developed an animated storyboard that translated the benefits of Verizon Business 5G Internet into a clear, compelling visual narrative. Structured the story to simplify product messaging and demonstrate the value of reliable connectivity for business operations. Creative Leadership Led art direction, collaborated with cross-functional teams, and presented creative concepts and rationale to clients. Audience &amp; Impact Created for small business owners, with a focus on communicating product value and illustrating how 5G connectivity can support their business needs.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58cb507c1b631be4746f8d70/f7066e36-0817-435f-b2ea-b32e2ab0cec2/Summer_Travel_AnimatedHero_DT.gif</image:loc>
      <image:title>Verizon Business - Make it stand out</image:title>
      <image:caption>Verizon Consumer Summer Savings (Animated Marquee) Creative Approach Created animated marquee assets for Verizon’s Summer Savings campaign, translating promotional offers into bold, dynamic visuals that made key messages easy to scan and understand. Balanced motion, messaging, and brand consistency to deliver an engaging seasonal promotional experience. Creative Leadership Led art direction, collaborated with cross-functional teams, and presented creative concepts and rationale to clients. Audience &amp; Impact Developed promotional creative for a broad consumer audience, designed to increase visibility of seasonal offers and encourage interest in Verizon’s summer savings.</image:caption>
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      <image:title>Verizon Business - Make it stand out</image:title>
      <image:caption>Verizon Simple Steps (Animated Marquee) Creative Approach Transformed information-heavy email content into concise, animated marquee creative for Verizon Business, using motion and visual hierarchy to simplify messaging and communicate key benefits at a glance. Creative Leadership Led art direction, collaborated with cross-functional teams, and presented creative concepts and rationale to clients. Audience &amp; Impact Created for small business owners, with a focus on making complex business messaging more accessible, engaging, and easy to navigate.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58cb507c1b631be4746f8d70/876ecdfe-584d-481b-bde9-c3a5392463f4/000609_07_VBMC_Micro_Journey_EM1_DT.gif</image:loc>
      <image:title>Verizon Business - Make it stand out</image:title>
      <image:caption>Verizon Business Mastercard (Animated Marquee) Creative Approach Created animated marquee creative to introduce the updated Verizon Business Mastercard, using motion and focused visual storytelling to highlight the refreshed card design while maintaining alignment with the Verizon Business brand. Creative Leadership Led art direction, collaborated with cross-functional teams, and presented creative concepts and rationale to clients. Audience &amp; Impact Developed targeted creative for small business owners, emphasizing the updated card design and communicating the offering through clear, engaging brand messaging.</image:caption>
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  </url>
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